As a small farming business trying to regenerate the land, they wanted their free-range eggs packaging design to be organic, fun, and friendly. On the packaging design, there is a story telling element, surrounded by hand drawn illustrations. They wanted black on Kraft cardboard.
Egg packaging design needs to catch people’s attention with simple yet incredible design and speak up and tell a story to anyone who values fresh local produce; as well as anyone who is willing to pay more for a product that contributes to the environment.
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