Design trends change, so does consumers’ behavior and preferences. It’s fundamental to use a packaging designer to stay on top of the market.

 
 

Why rebrand with a packaging designer?


We live in a fluid world. A logo that was appealing when first designed might have lost its allure. Branding is influenced by changing trends in design and style – and what the competition is doing. Rebranding can mean a complete overhaul of the logo and a new look for the product. Or it can be a subtle reinvention that keeps elements of the original visual while modernising or refining it. The main aim of this approach? To retain customer recognition. Each client’s needs are assessed and addressed on a tailor-made, case-by-case basis. Our packaging designers work together towards your goals to achieve the desired outcome.

 

 

Meat Packaging Designer

Green Mountain Meats Before

Meat Packaging Designer

After

Meat Packaging Designer

See Full Rebranding

 
 

DO YOU NEED TO REBRAND OR JUST REDESIGN YOUR PACKAGING?


These are very different things. Rebranding requires a holistic approach, looking at current trends, competitors’ designs, what is and isn’t working with your existing branding. Then a fresh new look is created based on the evidence. 


Perhaps your business goals or company values have changed? Your branding needs to reflect this. Your logo may look dated. Perhaps you have been losing customers; sales are stagnating. It’s crucial to keep up with a fast-moving world. With new branding, you can target a new demographic, reposition the company or product and show your customers a new face. Rebranding means rethinking your marketing strategy. Perhaps a new name, logo and design. A new identity that appeals to your target market and any stakeholders.


But maybe you’re just not happy with your look? Consider whether you want a rebrand or just a redesign of your packaging. Redesigning your packaging is less dramatic and doesn’t risk alienating loyal customers. You might just be looking for a refresh, a pep up. With packaging redesign, the logo needn’t change, the visual identity retains its core. But it gives the consumer the impression that you’re a company constantly evolving and innovating – and that’s always a good thing.

 
 

Pasta Capriccio

 

Food Packaging Designer

Before

Food Packaging Designer

After

Food Packaging Designer

See Full Rebranding

 

 

 

Vegan Fried chicken

 

Vegan Packaging Designer

Before

Vegan Packaging Designer

After

Vegan Packaging Designer

See Full Rebranding

 

 

 

GoodMix

 

Food Packaging Designer

Before

Food Packaging Designer

After

Food Packaging Designer

See Full packaging designer Rebranding

 

 

 

Mayella

 

Beverage Packaging Designer

Before

Beverage Packaging Designer

After

Beverage Packaging Designer

See Full Rebranding

 

 

 

Global Hemp Movement

 

Health Packaging Designer

Before

Health Packaging Designer

After

Health Packaging Designer

See Full Rebranding

 

 

 

Lotus Skincare

 

Beauty Packaging Designer

Before

Beauty Packaging Designer

After

Beauty Packaging Designer

See Full Rebranding

 
 

Dog and Gun coffee

 

Coffee Packaging Designer

Before

Coffee Packaging Designer

After

Coffee Packaging Designer

See Full packaging designer rebrand

 

 

 

 

Australia Sleep Co

 

Health Packaging Designer

Before

Health Packaging Designer

After

Health Packaging Designer

See Full Rebranding

 

 

 

 

Mums Buns

 

Food Packaging Designer

Before

Food Packaging Designer

After

Food Packaging Designer

See Full Rebranding

 

 

 

Larich Foods

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

See Full Rebranding

 

 

 

Himalayan Salt

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

See Full Rebranding

 

 

 

Brass x Knuckles

 

Beauty Packaging Designer

Before

Beauty Packaging Designer

After

Beauty Packaging Designer

See Full Rebranding

 

 

 

MaeHill Farm

 

Beef Packaging Designer

Before

Beef Packaging Designer

After

beef Packaging Designer

See Full packaging designer Rebranding

 

 

 

Byron Bay Olives

 

Packaging Designer

Before

Packaging Designer

After

Packaging Designer

See Full Rebranding

 

 

 

Vabori

 

Health Packaging Designer

Before

Health Packaging Designer

After

Health Packaging Designer

See Full Rebranding

 

 

 

 

Artisan Foods

 

Food Packaging Designer

Before

Food Packaging Designer

After

Food Packaging Designer

See Full Rebranding

 

 

 

venezia

 

Wine Packaging Designer

Before

Wine Packaging Designer

After

Wine Packaging Designer

 

 

Discover what the team at Graphic Design Australia can do for your brand today. Contact our Packaging Designers if you are exloring rebranding

 

"After working with the team to develop marketing collateral for multiple businesses, I wouldn't dream of using an expensive big agency again. Kelly and her team provide world class designs."

ANDREW GAPES