RubyMac - Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

Immerse yourself in its ruby colour. Lose yourself in its intense fruitiness and fresh, sour notes. Its unique taste and colour invite you to create unique pairings. Ruby chocolate is made from "ruby cocoa beans" which has an intense fruity taste and characteristic pinkish colour. Australia Macadamia Nuts coated in Ruby Chocolate and the addition of Australian Native Superfood.

  
 

RubyMac

After dark, milk and white, ruby is the most uncommon chocolate discovery in 80 years. The natural colour of it is pink and the taste is a sweet berry taste. with "little to none" of the cocoa flavour traditionally associated with other varieties of chocolate. The chocolate is made from the "ruby cocoa bean”. "Ruby beans" are existing botanical cocoa bean varieties that have been identified as having the right attributes to be processed into ruby chocolate.

Australia Macadamia Nuts coated in Ruby Chocolate. We will also add in a small amount of an Australian Native Superfood into the chocolate to give the product a superfood feature, a point of difference and Australian appeal for the export market.

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 

Ruby Chocolate Packaging Design, Kakadu Plum Packaging Design

 
 
 

WHAT WE CREATED

Several packaging concepts at the inventory phase of this product.. The design was to have the feel of a premium product and a gift or treat. Imagine you are at the airport waiting for your flight. This is the perfect small decadent treat you would purchase for yourself or a loved ones. This product was specially designed to attract this market.

High end stores such as Duty free shops, David Jones, High end gift shops, gourmet food shops, premium hampers. So it’s vital that the outer chocolate packaging design has a premium look and feel and gift box style. Target Audience: Mainly millennials who are predominately females – who balance out a healthy lifestyle with the quest for elegance, pleasure and looking for a healthier alternative than your regular mars bar.
 
 

"The team are always just a phone call away and we know that we can rely on them. The success that has come from our newly launched brands has been unfathomable. We are so pleased that the brands have taken so well and we have the utmost confidence to continue down this path with the Graphic Design Austalia team by our side for our ruby chocolate Kakadu Plum packaging design."