GRANNY FRANKFURTERS - Sauerkraut Packaging Design

Granny Frankfurter was travelling along the East Coast of Australia with her longboard, checking out the best surf breaks, hanging 10 & winning over locals. When we asked the secret to her good health & vitality she told us the recipe for her Wunderkraut which has kept generations of Frankfurters healthy & happy. A perfect match for your sandwich, salad or cheese platter. Enjoy with your morning eggs or evening meal.

  
 

brand vision

Granny Frankfurter was travelling along the East Coast of Australia with her longboard, checking out the best surf breaks, hanging 10 & winning over locals. When we asked the secret to her good health & vitality she told us the recipe for her Wunderkraut which has kept generations of Frankfurters healthy & happy.

 

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

 

Sauerkraut Packaging Design

 

  
 

WHAT WE CREATED

To gain insight and inspiration, we inaugurated with benchmark research on sauerkraut packaging and condiments packaging design. Based on this we created company logo design, product range branding, character development and custom illustrations, label design and point of sale advertising media, promotional material, business cards, along with full condiments sauerkraut packaging design.

 
 

we get so many compliments
before anyone even tastes what is inside


"When we started our business making an artisan sauerkraut we knew branding our product properly would be a key factor in our success. Our goal was to create a unique, modern, country fair look that hinted at the hand-made nature of our product while also conveying quality and the uplifting health benefits of adding kraut to your diet. Working with Racheal we hit all of our goals, creating an eye catching look and branding that instantly tells a positive story about our product. The fact that we get so many compliments about the appearance of our product before anyone even tastes what is inside the jar is very much down to her contribution. Thanks heaps!" 

Warm Regards, Pamela & Shawn