WHAT WE CREATED
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To make sure that the sauce packaging would stand out from the shelves, the client asked for an eye-catching design packaging design. The main character illustration was created first by hand, then vectorized by our talented designer Tiago to be printed on all the promotional materials and of course, on the pouches. He used a script and bold typeface to fit well with the main character, the hungry (not angry - lol) chicken screaming at you from the supermarket shelves. And I’m sure you’re grabbing it to try it at home.
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