CJS Hoof Wax Packaging Design

The equestrian world demands products that reflect both functionality and passion. When Carly and Steve, industry-recognised farriers and founders of CjS Equine, sought to elevate their brand design, they needed equine wax packaging and branding that told their story. With years of hands-on experience and a commitment to providing the best care for horses, they envisioned a design that encapsulated quality, protection, and their love for equine wellbeing. The result? A standout identity for their flagship product, CjS Hoof Wax, that resonates with horse lovers everywhere.

  
 

Brand Vision

Carly and Steve’s vision for CjS Hoof Wax was to create a product that not only delivered exceptional care but also reflected their dedication to equine health and their expertise as farriers. They wanted branding and wax packaging design that conveyed trust and professionalism while standing out in the competitive equine market.

Through thoughtful design, we developed a visual identity that aligns with their values and connects with their audience:

Logo Design: A combination of a horse and a shield symbolising both the quality and protection CjS Equine promises.

Wax Packaging Design: A bold and vibrant aesthetic that highlights the product's uniqueness while reflecting the craftsmanship behind it.

Brand Elements: Stunning horse imagery and subtle nods to tradesmanship that engage customers and share the story behind the product's unique formula.

 

 

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

Horse Wax Label Design, Horse Wax Package, Equine Australia Package Design, Package Design Australia

 

 

 

 

  
 

WHAT WE CREATED

The result is a bold and engaging wax packaging design for CjS Hoof Wax that captures Carly and Steve’s story and commitment to equine care. The logo design and branding reflect their focus on quality and protection, while the vibrant packaging design ensures the product stands out on the shelf.

This project showcases how design can celebrate craftsmanship and connect with a specialised audience. CjS Hoof Wax now stands as a testament to Carly and Steve’s dedication to equine health and their passion for providing the best care for horses.
 
 

Just left the office of Gold Coast Graphic Design, a very happy customer.
All my new packaging and designs looking amazing.
Recommend Kelly for all your design needs. Great job.

Steph Hart – Medicinal Chef