Top 6 Package Design Trends - 2023

 

It is important to keep updated with design trends because the design landscape is constantly evolving, and new trends emerge all the time. Staying on top of these trends can help designers and businesses stay relevant, competitive, and effectively communicate with their target audience. Here are some reasons why it is important to keep updated with design trends:

 

• Maintain Relevance: By keeping up with design trends, designers can ensure that their work stays fresh, modern, and relevant. Trends come and go, and what may have worked well in the past may no longer be effective. Staying current can help designers create designs that resonate with their target audience.
• Stay Competitive: Businesses and brands that keep up with design trends can stay ahead of the competition. By embracing new trends, they can differentiate themselves from their competitors and create a unique and compelling visual identity that sets them apart.
• Better Communication: Design trends can help designers and businesses better communicate with their target audience. By understanding what visual elements and design styles are popular with their audience, designers can create designs that resonate with them and effectively convey their message.
• Innovation: Design trends can inspire innovation and creativity. By staying up-to-date with the latest trends, designers can experiment with new styles, techniques, and technologies, which can lead to new and exciting design solutions.

 

In summary, keeping up with design trends is important because it can help designers and businesses stay relevant, competitive, and effectively communicate with their target audience. It can also inspire innovation and creativity, leading to new and exciting design solutions.

 

 

 

Project : Than Cha - Package Design Project

 

 

 

1 CARTOON STYLE - PACKAGE DESIGN TREND

The cartoon style package design trend is a style of packaging design that incorporates cartoon-like illustrations or graphics as the primary design element. This trend is characterized by its playful and whimsical style, often featuring bright, bold colors, and exaggerated characters or imagery. The use of cartoon-style graphics in this trend creates a sense of fun and lightheartedness that can help products stand out on shelves and appeal to younger audiences. 

One of the main benefits of the cartoon style package design trend is its versatility. The style can be applied to a wide variety of products, from snacks and candy to household products and personal care items, making it a popular choice for many different types of brands. Another advantage of this trend is its ability to evoke a sense of nostalgia or childhood memories, which can be appealing to consumers who are looking for products that feel comforting or familiar. This can also be an effective way for brands to create a sense of emotional connection with their target audience.

Overall, the cartoon style package design trend is a fun and playful style that can help brands create memorable packaging that appeals to a wide range of consumers. By incorporating cartoon-like graphics and illustrations, brands can create packaging that stands out on shelves and creates a sense of emotional connection with their target audience.

 

 

 Project : Mary Valley Gold Package Design Project

 

 

 

2 TYPOGRAPHIC SCRIBBLE - PACKAGE DESIGN TREND

The typographic scribble package design trend is a style of packaging design that incorporates hand-drawn lettering and scribbles as the main design element. This trend is characterized by its playful and whimsical style, often featuring bold colors and loose, gestural typography. The use of hand-drawn elements in this trend creates a sense of authenticity and uniqueness that can help products stand out on shelves crowded with more traditional, uniform packaging designs. The style also has a DIY aesthetic that can be appealing to younger, more socially-conscious consumers who are drawn to products that are perceived as being authentic, artisanal, or eco-friendly.

Another benefit of this trend is its versatility. The style can be applied to a wide variety of products, from food and beverage packaging to cosmetics and personal care products, making it a popular choice for many different types of brands.

Overall, the typographic scribble package design trend is a fun and playful style that can help brands connect with consumers in a unique and memorable way. By incorporating hand-drawn lettering and a DIY aesthetic, brands can create packaging that is both authentic and visually appealing, making it an effective way to stand out in a crowded market.

 

 

Project : SitSeasons Package Design Project

 

 

 

3 PATTERNS - PACKAGE DESIGN TREND

The pattern package design trend is a style of packaging design that incorporates repeating patterns or textures as the primary design element. This trend is characterized by its use of intricate, repetitive designs that can create a sense of depth, texture, and movement. The use of patterns in package design can help products stand out on shelves and create a cohesive brand image. Patterns can also be used to create a sense of elegance or luxury, making them a popular choice for high-end products or brands that want to convey a sense of sophistication.

One of the main benefits of the pattern package design trend is its versatility. Patterns can be applied to a wide variety of products, from food and beverage packaging to personal care and household items. This trend is particularly popular in the beauty industry, where patterns can be used to create eye-catching and unique packaging for skincare and makeup products.

Another advantage of this trend is its ability to create a sense of continuity across different product lines or packaging types. By incorporating a consistent pattern or texture across multiple products, brands can create a cohesive brand image and increase brand recognition among consumers.

 

 

Project : WWF Package Design Project

 

 

4 BOLD ILLUSTRATED INGREDIENTS - PACKAGE DESIGN TREND

The Illustrated Ingredients package design trend is a style of packaging design that uses hand-drawn illustrations of the product's ingredients as the main design element. This trend is characterized by its use of colourful and playful illustrations that showcase the natural ingredients used in the product. The use of illustrated ingredients in this trend creates a sense of authenticity and uniqueness that can help products stand out on shelves and appeal to consumers who are looking for products that are perceived as being artisanal or eco-friendly. The style can be particularly effective for food and beverage products, where consumers are increasingly interested in knowing the origins of the ingredients used in their products.

Overall, the Illustrated Ingredients package design trend is a visually stunning and effective way for brands to showcase the natural ingredients used in their products. By using hand-drawn illustrations and less refined lines, brands can create a strong connection with consumers and stand out on shelves crowded with more traditional packaging designs.

 

 

Project : SeaSide Growers Package Design Project

 

 

 

5 PALPABLE TEXTURE - PACKAGE DESIGN TREND

The Palpable Texture package design trend incorporates physical texture as a key design element, utilizing materials such as embossed paper, textured labels, and other tactile elements to create a unique sensory experience for consumers. This style of packaging design can help products differentiate themselves on shelves and evoke a sense of luxury and sophistication, making them feel more high-end and exclusive.

This trend has several benefits, including its ability to create a strong emotional connection with consumers by engaging multiple senses and providing a more immersive experience. In summary, the Tactile Texture package design trend is a visually appealing and effective way for brands to create a memorable and engaging sensory experience for consumers. By incorporating physical texture into packaging, this design trend creates a sense of luxury and exclusivity, and potentially drive sales and brand loyalty.

 

 

Project : Hillman Bros Package Design Project

 

 

6 ECSTATIC COLOURS - PACKAGE DESIGN TREND

The Ecstatic Colors package design trend is a style of packaging design that features vibrant, bold, and eye-catching colors. This trend is characterized by its use of intense hues and bright color palettes that evoke a sense of excitement and joy in the consumer. One of the key elements of the Ecstatic Colors trend is the use of contrasting colors, often in unexpected combinations. This creates a dynamic visual experience that captures the attention of consumers and makes the product stand out on crowded shelves. Another feature of this trend is its use of patterns and graphics that complement the bold color palette. These patterns and graphics can range from abstract designs to playful illustrations, adding to the overall sense of energy and enthusiasm conveyed by the packaging.

The Ecstatic Colors package design trend is often used for products aimed at younger audiences or those marketed as fun and playful. However, it can also be applied to more sophisticated products to create a bold and memorable brand image. The Ecstatic Colors package design trend is a visually striking and effective way for brands to create a sense of excitement and energy around their products. By utilizing bold colors and playful patterns, brands can differentiate themselves from competitors and capture the attention of consumers.

 

 

Project : Organic Noodle Package Design Project

 

 

 

Design trends are often influenced by consumer preferences and behavior, which means that businesses who stay current with these trends are better equipped to meet the changing needs and expectations of their target audience. By incorporating the latest design trends into their brand and packaging, businesses can provide consumers with a more relevant and engaging experience that is more likely to resonate with them.

In summary, keeping brand design and package design products up-to-date with design trends is essential for businesses looking to remain competitive in today's marketplace. By staying current with design trends, businesses can demonstrate their innovation and relevance, differentiate themselves from competitors, and provide consumers with a more engaging and relevant experience.