Graphic Design Australia - Packaging Designers Blog - May 2023

What is the difference between Brand and Branding? Brand is what people say about you when you’re not in the room. (who are you, what do you stand for, if you had a personality what would it be, what makes you you?)

When jumping straight into design, often it is hard making necessary branding and marketing decisions. Trying to differentiate and be well-defined becomes impossible when decisions are based on guesses. Most people want to deal with genuine brands. Customers like authenticity and more than just selling things to them. Have comprehensive and clear direction moving forward.

When beginning a logo it is crucial for the designer to gain a clear understanding of business needs, goals, and objectives. This is achieved by asking questions that provide insight into a business, target audience, and any specific requirements or preferences of the owner/business. The end goal is to create a logo that effectively communicates the brand identity and resonates with the target audience. Thorough research is an important part of the design process. Also exploring research of industry, competitors, and target audience is incredibly valuable.

To create a logo design that accurately reflects brand identity and appeals to your target audience, designers rely on this Written Brief aswell as a Visual Brief. A set of 20 questions below can help guide through the written aspect of the planning. By businesses considering these questions, designers are able to create a detailed plan that ensures a seamless and successful logo design project