2023 Workshops

Thank you for your enquiry. We understand all businesses are unique, so don't worry if the below isn't what you're after. If it is not what your after or doesn’t fit into your marketing budget we can tailor a quote and option for you. All prices include delivery and exclude GST. Just let me know a time that would suit you to have a FREE consultation 0755 987 196

Branding
Strategy

Naming
your brand

Brand
Storytelling

Marketing
Workshop

Brand STRATEGY

Why do you need it? When jumping straight into design, often it is hard making necessary branding and marketing decisions. Trying to differentiate and be well-defined becomes impossible when decisions are based on guesses. Most people want to deal with genuine brands. Customers like authenticity and more than just selling things to them. Have comprehensive and clear direction moving forward.

YOUR BRAND is what people say about you when you’re not in the room. (we will explore this with you)

THE BRANDING is the process of connecting brand strategy with good creativity to make it make it recognizable and portray your personality (that’s what we do)

6 hour workshop and branding

BOOK A FREE DESIGNER CONSULTATION

what we cover?

Brand Purpose is the reason you exist—why do you do what you do beyond making money? Establish a deeper connection with your audience and team
Brand Vision a statement that describes what you want to be in the future. Have a clear idea of where you want to go, and how you plan to get there.
Brand Values provide guiding principles and philosophies to help you with direction and decisions. They act as a signal to customers and employees.
Target Audience who you are trying to reach, what their needs, and desires are, and what motivates them to take action.
Market Analysis is knowing your competition and understanding trends and conditions. Crucial to creating a brand that stands out.
Awareness Goals it is all about figuring out how to get people to know and pay attention to your brand. Specific, measurable, and achievable
Brand Personality we’re going to focus on making a human connection with your audience. Make people feel and connect when they see you
Tone of Voice is the personality, tone, and language that you use when communicating with your customers - verbal or written, is your expression
Brand Tagline/Slogan is more than just catchy words—crafting involves aligning what your brand stands for, as well as its memorability

what do you get?

Brand Guidelines Kit: A proven structure to introduce your brand, from strategy and architecture, to logo, colours, typography, patterns, icons, imagery, illustrations, composition and much more! Everything you need to maintain consistent marketing. See example

Packaging Designer Sydney

Sydney Packaging Designer

NAMING YOUR BRAND

Strugging to choose a name?

Get clarity and confidence, create a powerful names that attract the right customers. Stop wasting time trying to find a name out of thin air. Avoid renaming later on, and get it right the first time.

Take the first step toward starting your dream business. Brainstorm a unique company name with our guided process and workshop. Rest easy knowing that your name is protected and secure.

You wouldn’t build a house without a blueprint and you shouldn’t name a brand without a plan.

Naming is fundamental to stand the test of time. Avoid renaming later on, and get it right the first time. Rest easy knowing that your name is protected and secure.

A proven step-by-step guide to your brand naming. Workshop takes 2-3 hours with all key decision makers.

it was business-defining - invaluable, not only in guiding our decisions but also in communicating our brand's unique identity

Participating in the Branding Strategy workshop was not just an enlightening experience; it was business-defining. This wasn't about putting a fresh coat of paint on our business but rather about discovering its very essence. The depth of exploration into our brand's core values and direction was profound, far surpassing the mere design of a logo. It felt like embarking on a journey to the heart of our brand, guided by experts who are genuinely passionate about unveiling the true spirit of a business.

Kelly's approach was holistic, helping us create a clear picture of our business's future direction. It was as if we were given a compass that pointed us towards our true north, aligning our operations, marketing, and services with our core values. This alignment has been invaluable, not only in guiding our decisions but also in communicating our brand's unique identity to our customers.

The outcome of the session was transformative. Kelly guided us through a thoughtful process that was both introspective and visionary, ensuring that every element of our branding was a true reflection of who we are and what we stand for. This experience was worth so much more than just designing a logo. It was about crafting a brand identity that resonates deeply with our audience, embodies our values, and sets the stage for our business's future.

I am immensely grateful for the guidance and expertise provided by Kelly Robinson and her team during the workshop. It was an investment in our business that has paid dividends in clarity, direction, and purpose. I highly recommend Kelly's services to any business looking to define or refine their brand strategy. It's an essential step in building a brand that not only stands out but also stands for something significant.

Regards, Casey Cooper, General Manager, ComVirt

BOOK A FREE DESIGNER CONSULTATION

BRAND sTORY tELLING

Alighn your vision - create key messaging. This is beyound connecting through the design, it is the connecting of the copy. This workshop is about getting your message right. Createing clear and compelling messages, without coming off as a pushy salesman. Once you understand how story integrates with your brand message, we will be able to create communication pieces that engages more customers and grows business. A copywriting framework to help write brand story and connect with your targeteed audiences.

This framework is designed as a concrete formula to garner attention of your customers, so that they can see us, hear us, and understand why they should engage with our brand.

Struggle with writing a great copy?
Is explaining what you do complicated?
Did your last marketing effort flop?
Is it time to revamp your website?
Don’t come off as a pushy salesman.
A proven filter to clarify marketing.
Create clear and compelling messages that connects and converts.

092+ Brands supported

Marketing Support

1 INTENSIONS + GOALS: What outcomes do you want for the year or 5 years even? What is the point of marketing without knowing what you want from it or why you are doing it

2. STRATEGIC PLANNING: Now with a clear vision we explore how to get there. A Marketing Plan looks at every touch point, opportunity, conversion & performance metric

3. MONTHLY EXECUTION: Activities are set, budgets are allocated and timelines in order. You have a dedicated manager & designer, team of experts with NO outsourcing

4. EVALUATION + UPDATES: Regular reviews & re-strategising with you and your team in person. This is the key to feeling supported & in control. Support $$ can be rolled over

BOOK A FREE DESIGNER CONSULTATION

This is a tailored strategy for you and all the support you will need to hit your goals. You get 2 Senior Heads of Marketing, Branding Designers, Digital Marketing Strategist, 4 Graphic Designers, Illustrators, Website Developer, SEO Strategist, Copy Writer and Social Media Co-Ordinator. This isn't just social media adds or google ads, its a full team and full strategy.

WHO IS THIS NOT GREAT FOR? A hobbyist or DIYer that is not invested in building their business.
Large corporate/multi structure where we are not dealing with the decision maker.

WHO IS THIS PERFECT FOR? A business owner who is keen to build and grow.
They are looking for strategic lasting outcomes and not expecting it to all happen overnight.
They want a professional to guide the marketing and be informed so they can concentrate on running the business.

WHAT IF I DID IT MYSELF OR IN HOUSE? Do you have the skills? Or the time?
Would you need to employ a team? Would 1 person/position have all the skills?
Payroll would be atlease $90,000 per year, now add subscriptions, software, equipment, HR, licences, insurance and your time out of the day to manage them. Then what happens if they resign? Also 1 person will not have all the above qualifications and niche experience.

Packaging Designer Sydney

Sydney Packaging Designer

website workshop

Purpose: Understand the primary goals and objectives. What is the main purpose of the website? Who are we speaking to, and what actions do we want them to take? What content will resonate with them?

Content: Outline the types of content needed and compile a list of required materials. Develop the copywriter’s brief and determine the tone, style, and voice of the content to ensure consistency.

Design: Explore user experience (UX) by creating wireframes to visualize the layout and structure. Discuss design preferences, focusing on intuitive navigation and usability to enhance the user experience.

The Tech: Identify any additional functionality needed and map out stages and timelines. Explore ideas for keeping the website relevant and engaging, including SEO strategies to drive traffic.

BOOK A FREE DESIGNER CONSULTATION

A website planning session and workshop is vital for aligning all stakeholders on the project’s goals, design, content, and technical requirements. This initial phase ensures everyone understands the website’s primary objectives, whether for informational purposes, e-commerce, or lead generation. By identifying the target audience and setting key performance indicators (KPIs), we can measure the website's success effectively, preventing misunderstandings and scope creep.

Developing a comprehensive content strategy is another critical aspect covered in the workshop. We outline the types of content needed, such as blog posts, product descriptions, and service pages, while determining the tone, style, and voice to ensure consistency. A content calendar is created to plan for ongoing updates, keeping the website fresh and engaging, ensuring relevance and appeal to the target audience.

Branding
Strategy

Naming
your brand

Brand
Storytelling

Marketing
Workshop

Brand STRATEGY