2023 Marketing Support

Create strategic foundations by investing in your marketing plan

BOOK COMPLIMENTARY STRATEGY CONSULTATION

This is a tailored strategy for you and all the support you will need to hit your goals. You get 2 Senior Heads of Marketing, Branding Designers, Digital Marketing Strategist, 4 Graphic Designers, Illustrators, Website Developer, SEO Strategist, Copy Writer and Social Media Co-Ordinator. This isn't just social media adds or google ads, its a full team and full strategy.

1. INTENSIONS
and GOALS

What outcomes do you want for the year or 5 years even? What is the point of marketing without knowing what you want from it or why you are doing it

2. STRATEgic
pLANning

Now with a clear vision we explore how to get there. A Marketing Plan looks at every touch point, opportunity, conversion & performance metric

3. monthly
Execution

Activities are set, budgets are allocated and timelines in order. You have a dedicated manager & designer, internal team of experts with NO OS outsourcing

4. EVALUATION
and updates

Regular reviews & re-strategising with you and your team in person. This is the key to feeling supported & in control. Support $$ can be rolled over

Not all businesses have the same goals or budgets

GOOD
_

STRATEGY + PLANNING SESSION
2 hour Strategy Workshop

MARKETING SUPPORT

☑ Marketing Strategy Development
☑ Marketing Plans + Support
☑ Graphic Design (for print + digital)
☑ Branding Design + Strategy
☑ Website Development + Design
☑ Content Creation + Copywriting
☒ Photography + Stock Images
☒ Social Media Plans + Management
☒ UX + UI User Experience/Interface
☒ Staff + Team Collaboration
☒ Online Advertising Management
☒ (Google Ads/Profile + Socials)
☒ Online Performance Tracking
☒ Promotional Items
☒ Specialty Printing + Signage

$1,500 +gst/Month
6 monthly In person review + update
1 yearly Strategy Workshop
(up to 10 hours per month support)
1 months rollover of budget

BETTER
_

STRATEGY + PLANNING SESSION
4 hour Strategy Workshop

MARKETING SUPPORT

☑ Marketing Strategy Development
☑ Marketing Plans + Support
☑ Graphic Design (for print + digital)
☑ Branding Design + Strategy
☑ Website Development + Design
☑ Content Creation + Copywriting
☑ Photography + Stock Images
☑ Social Media Plans + Management
☑ UX + UI User Experience/Interface
☑ Staff + Team Collaboration
☒ Online Advertising Management
☒ (Google Ads/Profile + Socials)
☒ Online Performance Tracking
☒ Promotional Items
☒ Specialty Printing + Signage

$4,500 +gst/Month
3 monthly In person review + update
6 monthly Strategy Workshop
(up to 30 hours per month support)
3 months rollover of budget

BEST
_

STRATEGY + PLANNING SESSION
6 hour Strategy Workshop

MARKETING SUPPORT

☑ Marketing Strategy Development
☑ Marketing Plans + Support
☑ Graphic Design (for print + digital)
☑ Branding Design + Strategy
☑ Website Development + Design
☑ Content Creation + Copywriting
☑ Photography + Stock Images
☑ Social Media Plans + Management
☑ UX + UI User Experience/Interface
☑ Staff + Team Collaboration
☑ Online Advertising Management
☑ (Google Ads/Profile + Socials)
☑ Online Performance Tracking
☑ Promotional Items
☑ Specialty Printing + Signage

$9,500 +gst/Month
1 monthly In person review + update
3 monthly Strategy Workshop
(up to 70 hours per month support)
6 months rollover of budget

WHAT IF I DID IT MYSELF OR IN HOUSE?

Do you have the skills? Or the time?
Would you need to employ a team?
Would 1 person/position have all the skills?

Skillsets you may need:
Head of Marketing (that's experienced)
Branding Designer (not graphic designer)
Digital Marketing Strategist
Graphic Designers (understand marketing)
Website Developer (diversity skills)
SEO + Organic SEO Strategist
Copy Writer (that wont get bored)
Social Media Co-Ordinator
Maybe even a Illustrator or photographer

Payroll at least $500,000 per year?

Now add subscriptions, software, equipment, HR, licences, insurance and your time out of the day to manage them. Then what happens if they resign?

WHO IS THIS NOT GREAT FOR?

A hobbyist or DIYer that is not invested in building their business. Large corporate/multi structure where we are not dealing with the decision maker.

WHO IS THIS PERFECT FOR?

A business owner who is keen to build and grow. They are looking for strategic lasting outcomes and not expecting it to all happen overnight.

They want a professional to guide the marketing and be informed so they can concentrate on running the business.

An allocated budget is a necessity (Average $30-$90,000 per year)

1. INTENSIONS and GOALS

We start with defining the business objectives and strategic direction for the year, or even 5 years, this really sets the parameters and direction. This vital step sets the foundation for an effective Marketing Plan. By aligning the focus with targeted outcomes it ensure efficient resource utilization, avoiding misdirected efforts and budget allocation.

What are some targeted objectives?

More leads - More Sales
Higer conversion rates
Consistent revenue
More clients and projects you love
Starting & building brand awareness
Getting/retaining team & the culture
Increasing digital presence
Increase local viability
Expanding into new locations

2 Strategic PLANNING

Now with a clear vision, we move on to crafting a Targeted Marketing Plan. This stage involves in-depth market research, identifying target audiences, assessing competitors, determining unique selling points (USPs), selecting marketing channels, setting budgets, and establishing performance metrics. It's a comprehensive roadmap for achieving the client's goals.

What is covered in the workshop?

Business SWOT
Target Audiences & Profiling
The customer experience
Your Marketplace & Competitors
Your advantages and USP
Your Positioning and opportunities
Current Marketing and Branding
Budget allocation and forecast
Marketing and Strategic Comms Plan

3. monthly execusion

We have a clear Vision, a Strategy and now a Marketing Plan. Its time to put it into action and start executing it by creating a detailed Action Plan Calendar. This ensures a consistent and synchronized implementation across various channels. We are happy to work with your team or providers. We are also flexible to move outcomes based on opportunities that come up for you.

What services are covered?

At this phase we start to utilise the whole dedicated team, including Branding Designers, Digital Marketing Strategists, Graphic Designers, Illustrators, Website Developers, SEO Strategists, Copywriters, and Social Media Coordinators, collaboratively execute the marketing plan on a weekly basis.

4. EVALUATION & updates

We regularly evaluate the effectiveness of our efforts and actively seek additional opportunities. Communication is ongoing, providing updates on progress and promptly addressing any evolving needs required to ensure the marketing strategy remains aligned with evolving objectives.

What do you get?
Regular in person meetings/updates
Strategy sessions whenever needed
Rollover of monthly support
Your own dedicated designer
You can come & sit with us anytime
Access to the whole team
We aim for 72 hour turn around

What don't you get?
NO lock in periods
NO outsourcing overseas

So what does a Plan or Calender actually look like? See examples

Strategic Plan Sample 1 Strategic Plan Sample 2 Calender Sample 1 Calender Sample 2

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BOOK A FREE DESIGNER CONSULTATION

We live in a fluid world. A logo that was appealing when first designed might have lost its allure. Branding is influenced by changing trends in design and style – and what the competition is doing. Rebranding can mean a complete overhaul of the logo and a new look, or it can be a subtle reinvention that keeps elements of the original visual while modernising or refining it. The main aim of this approach is to retain customer recognition. Each client’s needs are assessed and addressed on a tailor-made, case-by-case basis.

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BOOK A FREE DESIGNER CONSULTATION

IN-PERSON GUIDENCE & STRESS FREE IS WHAT WE DO

We believe in guiding businesses in every way possible. We want you to feel safe and part of the journey without stress. We offer an option where you are welcome to come into the studio to sit beside your designer and work in collaboration. This is perfect if you would like a more hands-on approach. It also helps make the process more streamlined and time effective.