2023 Brand 5 Ultimate Brand Branding

First impressions count!
Create the right foundations from the start by investing in your brand.

BOOK COMPLIMENTARY DESIGNER CONSULTATION

Thank you for your enquiry. We understand all businesses are unique, so don't worry if the below isn't what you're after. The package below has been created based upon our correspondence. If it is not what your after or doesn’t fit into your marketing budget we can tailor a quote and option for you. All prices include delivery and exclude GST. Just let me know a time that would suit you to have a FREE consultation 0755 987 196

What makes US THE SMART BUSINESS CHOICE:

LOGO
gUARANTEE

19 YEARS
EXPERIENCE

453+ happy
REVEIWS

guidence - in person workspace

the stages in creating the ultimate brand + bRANDING

first the
branding
_

BRAND STRATEGY
6 hour Brand Strategy Workshop onsite at your business with key staff to explore 9 sectors covering the Brand Core, Brand Positioning and Brand Persona.

BRANDING DESIGN
Logo Design
Love your Logo Guarantee
Brand Strategy Guidelines Kit
Branding Style Guide & Logo Suite

GRAPHIC DESIGN
2 Business Card Designs
2 x 500 Thick Cards Printed
Delivery Australia Wide
5 Marketing Collateral
(20 hours design support)

$9,500+GST

then the
website
_

WEBSITE PLAN
In person 2-hour Workshop for Content, Layout & UX Planning
Professional website copywriter

WEBSITE DESIGN
10 Page Custom Designs
(6 content sections per page)
Up to 10 Professional Images

WEBSITE DEVELOPMENT
Content Management System
Includes Personal Tutorial Session
Mobile Responsive Website Layout
Electronic Contact Form
Australian Website Hosting/Email
Domain Name + SSL Security
($65/M inc. maintenance 1G)

$16,500+GST

marketing
your business
_

STRATEGIC MARKETING PLAN
In person Discovery Session to explore business strategies, the objectives, marketplace, positioning and the opportunities.

We then create a Strategy and Plan. An example is the first stage launching your brand/rebrand. Secondary increasing quality leads, higher converstion/sales, diversifying lead generation or even obtaining/retaining A player staff

MONTHLY MARKETING SUPPORT
This includes 20 hour of support per month. (see more information)

From $3,000+GST

what is Brand Strategy

Why do you need it? When jumping straight into design, often it is hard making necessary branding and marketing decisions. Trying to differentiate and be well-defined becomes impossible when decisions are based on guesses. Most people want to deal with genuine brands. Customers like authenticity and more than just selling things to them. Have comprehensive and clear direction moving forward.

YOUR BRAND is what people say about you when you’re not in the room. (we will explore this with you)

THE BRANDING is the process of connecting brand strategy with good creativity to make it make it recognizable and portray your personality (that’s what we do)

BUILD YOUR BRAND THE STRATEGIC WAY

We want you to be ecstatic with your new logo, to wear it with pride. If you are not happy with your first logo don’t worry, we will do another logo for you. We do this by analysing your 'Verbal Brief' and 'Visual Brief'. You have come to us as professionals to design the best logo, we are passionate and driven to develop a logo you will love.

Please let us know about your business, what makes it unique, its history, your story, the target market, the price point, your products, services, offerings and preferences for the logo (symbol, color, type, layout, style, feel and any identifying elements you desire). Share with us 3 words that describe your brand essence!

What we cover in your brand strategy session?

Brand Purpose is the reason you exist—why do you do what you do beyond making money? Establish a deeper connection with your audience and team
Brand Vision a statement that describes what you want to be in the future. Have a clear idea of where you want to go, and how you plan to get there.
Brand Values provide guiding principles and philosophies to help you with direction and decisions. They act as a signal to customers and employees.
Target Audience who you are trying to reach, what their needs, and desires are, and what motivates them to take action.
Market Analysis is knowing your competition and understanding trends and conditions. Crucial to creating a brand that stands out.
Awareness Goals it is all about figuring out how to get people to know and pay attention to your brand. Specific, measurable, and achievable
Brand Personality we’re going to focus on making a human connection with your audience. Make people feel and connect when they see you
Tone of Voice is the personality, tone, and language that you use when communicating with your customers - verbal or written, is your expression
Brand Tagline/Slogan is more than just catchy words—crafting involves aligning what your brand stands for, as well as its memorability

What is a Brand Guidelines Kit:

A proven structure to introduce your brand, from strategy and architecture, to logo, colours, typography, patterns, icons, imagery, illustrations, composition and much more! Everything you need to maintain consistent marketing. Strategic Design = Strategic Business

"If i could give 6 stars I would - The branding strategy session blew my mind"

I initially wanted to use GC Graphic Design to create a logo, I thought that was all I needed. They had a good rep, sure. I didn't think I needed a branding session because my business is going well, making sales, I've got direction... so why spend the time and money on branding.

Oh how I was wrong. Kelly very elegantly explained to me the difference between what I thought I wanted and what I actually, needed to help take my business to the next level. I didn't have a brand identity, core values or even a tone of voice, all of which will dictate the tone and feel of my website, the way I communicate on social media or even how I present and sell on stage or train my clients.

The branding strategy session blew my mind with not only the level of detail that Kelly and the team gave, but also how collaborative it was, we worked together, they shared their ideas and knowledge and I applied my industry experience and what I knew about my target market, client based and goals. It also helped me focus more on the type of client I want to attract and gave me even more purpose to my communications.

The branding guide they created will help shape any future marketing and PR I do, as well as keeping everything aligned to my brand and what it stands for. I was no longer a one man band turned small business, I was a growing business with focus and clarity (and a red hot logo to boot!).

Rob Hawkes - ELITE Sales

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

We live in a fluid world. A logo that was appealing when first designed might have lost its allure. Branding is influenced by changing trends in design and style – and what the competition is doing. Rebranding can mean a complete overhaul of the logo and a new look, or it can be a subtle reinvention that keeps elements of the original visual while modernising or refining it. The main aim of this approach is to retain customer recognition. Each client’s needs are assessed and addressed on a tailor-made, case-by-case basis.

BOOK A FREE DESIGNER CONSULTATION

see SAMPLES OF our WORK

LOGO + BRANDING

WEBSITE DESIGN

PACKAGING DESIGN

PROMOTIONAL ITEMS

SIGNAGE DESIGN

BROUCHURE DESIGN

BEFORE/AFTER MAKOVERS

FULL PORTFOLIO

BOOK A FREE DESIGNER CONSULTATION

IN-PERSON GUIDENCE & STRESS FREE IS WHAT WE DO

We believe in guiding businesses in every way possible. We want you to feel safe and part of the journey without stress. We offer an option where you are welcome to come into the studio to sit beside your designer and work in collaboration. This is perfect if you would like a more hands-on approach. It also helps make the process more streamlined and time effective.

HOW TO CHOOSE THE RIGHT DESIGNER?

When selecting a designer it is important to view their portfolio and determine if their style & abilities suit your needs. Also ask the below:

What if I don't like my logo? We work with you until you are 100% happy*
Do I own my design? We transfer full copyright ownership upon payment
What type of files do you give me? We provide jpeg, png + vector pdf files